Sales for the Non-Salesperson

[Register here](http://sbdcorlando.com/sumtercounty/)

Most company founders will be their company’s only salesperson for the first few years in business. Sales skills are vital to the company’s success, and most founders admit they could be better. Our expert, Glenn Downer, is a seasoned sales trainer. He will share proven tips, action steps, and traps to avoid, so that you can set more meetings, close more deals, and drive higher revenue in 2019.

This session will cover essential steps in the sales process and key concepts to know and use. As in manufacturing, missing a step means everything. Here is where to learn if you’re getting the basics right and how you can improve immediately.

Highlights include:

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Understanding and identifying Needs: Why do customers buy?

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Features and Benefits:What do customers buy?

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Differentiation: What makes your company, product or service unique?

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Taking Action: What should you immediately do differently that will have high impact?